Launching a new product is always a tantalizing prospect, one filled with fear and hope. Is the price point adjusted to an optimal level, is the creative engaging enough, are we segmenting our audiences correctly to eek out as much revenue as possible. All valid and real questions asked. Especially when that product is a charging cable. In itself a bland and boring product. A veritable challenge for any advertiser/marketer.

We are pleased to announce that. The perfect accompanying software. Stock control  and accounting software that work in harmonious tandem, allowing you complete control over every aspect of your business. Our software, with the added power of Xero, can automate key features of essential business processes. Your days will no longer be filled with tedious tasks and fighting fires. Instead you will have the time to focus on what you do best, growing a successful business.

We are pleased to announce that Khaos Control Cloud has partnered with Webstraxt Ltd. and can now offer a fully customisable integration with Magento 1 and 2. This Third-party API integration will allow all Magento store users to sync existing stores with the stock control management and accounting functionalities found in Khaos Control Cloud. Orders placed in a user’s Magento store will automatically update in Khaos Control Cloud.

BigCommerce is shopping cart software, or as some may know it, an eCommerce platform. Selling on BigCommerce like a boss is easy. But only if you utilise all the features BigCommerce offers to the fullest. As the saying goes you can lead a horse to water but you can’t make it drink. The Dashboard is going to be the main hub from which you control your business, being able to control orders, products, customers etc makes controlling and delivering stock a breeze.

nternational Women’s Day. A time to celebrate the progress that has been made in equality and women’s rights. From the grim days of the middle ages, where women were lucky if they were sold off at 14. To then be a pawn in a large game of politics and machinations and if not, relegated to back breaking labour in the fields, servitude to the household and child rearing. To the time of the suffragettes who fought for the right to vote. There are countless examples of women making huge sacrifices to improve the lives and status of women, including Emily Davison who laid down her life and became a martyr to the cause, leading to women being granted the vote in 1918.

Google AMP. Two years on and Google AMP has become a huge force behind the way we use our mobile devices. By cutting loading times up to 85% Google has drastically reduced the bounce rate for users viewing content, this alongside the drop in desktop use has made mobile focused marketing the way forward.

A link-up with local employer has given a great opportunity to six teams of undergraduate students to try out their business skills in the real world with the Marketing Communications Employability Skills Prize. The Employability prize was sponsored again this year by Adnams, the Southwold based brewer with Emma Hibbert, Adnams’ Marketing Director and Jess Turner, Head of Creative playing leading roles in choosing the three winning teams from the 2nd Year module.